Primary Research is research you do yourself and is often done first.
For our primary research we sent out a questionnaire & asked people via word of mouth. We also organized interviews for the documentary. Below is the link to the survey https://www.surveymonkey.com/s/3RJ68CS
Secondary Research
Secondary Research is any other research collected during the research stages. Often from third party or external sources. Click here for my full research document.
Quantitative Research
Quantitative research is data formed entirely of numbers/statistics. It often takes the form of graphs and such, as pictured below:
Qualitative Research
Qualitative Research is the opposite to Quantitative, it's made from facts and longer, detailed explanations, not numbers and so on. A good example of this is TV and film reviews, which are often long and in detail. My research took the form of several conversations about Mortal Kombat, mainly the new one too.
Data Gathering Agencies
Broadcasters audience research board or BARB are an organization that collects TV viewing statistics. Other websites and organizations such as IMDB & Boxofficemojo do a very similar thing. Radio Joint Audience Research LTD (RAJAR) Is the BARB of radio, they collect figures and so on.
BARB allows media outlets to see when best to air their piece of media so it will be most viewed. RAJAR as I said earlier, are the BARB of radio, they collect data and stats for radio listening figures.
Audience and Market Research
Audience and Market research is research that's done on the prospective audience and the current market. To see if there is an opening for their particular piece of media. The audience and market research I did was sending out a questionnaire to gauge peoples interest in my idea for a documentary.
Production Research
Production research is comprised of plenty of different forms and releases. For example a talent release is a form that actor would sign to say they're happy to appear in the film and so on.
Below is a link to my pre-production research/paperwork
http://williamcutterenbtec14.blogspot.co.uk/2015/04/3mw-research.html
Hi Will,
ReplyDeleteYou have shown that you understand and are able to define the different types of research and examples of them.
Some points for improvement:
-Once again, please check your formatting. I cannot read certain sections here.
-Overall this piece needs extending. Heavily extend where you define the types. Give examples of types of research throughout and then explain why they are useful. Use your own examples too and explain why they were successful.
-Your click here link leads to a html part of a post. Please fix this although I do not think you need to direct to other pieces of work.
Thanks,
Josh